Radio Academic waves and sociocultural proces, in south of Colombia

Abstract

The mass media, by making use of their symbolic power, condition the way of understanding the social world, according to the specificities of their field of production. Bourdieu (1994) considers that the media occupy an inferior place in the fields of cultural production; However, he recognizes a truly unusual form of domination, because for him the media facilitates the exposure of different initiatives, in search of public recognition.

Currently, university radio stations have become fundamental participants in communication in the development of social processes; Furthermore, they promote giving meaning to reality and providing more than information, the generation of dialogue scenarios in which audiences become promoters and disseminators of sociocultural processes. Geographically and politically, Colombia is subdivided by regions, which make up micro territories with limits and physical references to each other, each with particular characteristics and elements of differentiation between them, depending on their location, as well as historical and social elements.

One of the regions richest in biodiversity, but also most affected by years of violence and neglect by Colombian governments, has been the southern region of Colombia; specifically, the department of Huila. Territory that, despite the harsh political conditions, has also been prone to the promotion and consolidation of community initiatives in search of better conditions for the right to a dignified life.

Thus, in this document, university radio stations are recognized as generators of circulation and qualification scenarios for audiences and/or communities, in addition to promoting the consolidation of sociocultural processes, from their commitment to externalized content through their broadcast schedules. programming, in the south of Colombia.