Transmedia in the university environment. The case of navigators: interconnected stories

Authors

  • Maribel Salazar Estrada Magíster en Comunicación, Educación y TIC. Especialista en Gerencia de la Comunicación con Sistemas de Información. Comunicadora gráfica Publicitaria. Profesor de cátedra Politécnico Colombiano Jaime Isaza Cadavid
  • Brayan Alexis Zapata Restreppo Magíster en Historia del Arte, Comunicador Audiovisual y Multimedial Profesor de Cátedra ITM y Universidad de Antioquia

DOI:

https://doi.org/10.33571/revistaluciernaga.v14n27a4

Keywords:

Educative Transmedia, Universidad de Antioquia, Transmedia Strategy, Trasedia Storytelling, University Community, Intertextual Design

Abstract

Navegantes: relatos interconectados was an educative transmedia strategy created by Ude@ Educación Virtual of Vicerrectoría de Docencia of Universidad de Antioquia. This strategy researched how university community felt the quick ICT adoption in order to continue studying and working, during 2020 and 2021, when the world went through the healthy crisis caused by COVID-19. The main objective of this article is to present the implementation of the strategy, which was successful and achieved around 1000 participations through different medias. The systematization of storytelling, medias, and platforms used in this strategy are an important source of information for other transmedia creators.

 

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Published

2023-05-05

How to Cite

Salazar Estrada, M., & Zapata Restreppo, B. A. (2023). Transmedia in the university environment. The case of navigators: interconnected stories. Luciérnaga Comunicación, 14(27), 55–70. https://doi.org/10.33571/revistaluciernaga.v14n27a4