Canales de comunicación mediada por computador y sus efectos en la satisfacción de la comunicación

Ever Bedoya

doi:10.33571/teuken.v12n18a10

Autores

Ever Bedoya Universidad de Pécs

DOI:

https://doi.org/10.33571/teuken.v12n18a10

Palavras-chave:

comunicação organizacional, redes sociais, PMEs, comunicação mediada por computador

Resumo

As redes sociais são canais integrados à comunicação organizacional interna. Por tanto, este estudo examina o uso da comunicação mediada por computador, a frequência de seu uso e seu possível efeito na satisfação com a comunicação nas PMEs colombianas do setor de serviços. A amostra foi de 103 pessoas de 4 PMEs colombianas. Os resultados mostram que WhatsApp, email e Intranet institucional são os canais de comunicação interna mais utilizados; e que Instagram, Facebook e YouTube são os menos usados. Da mesma forma, observa-se que a ausência da comunicação mediada por computador não impacta a satisfação da comunicação. As implicações são importantes neste momento de emergência global de saúde que forçou as organizações a moverem trabalho em casa.

Palavras-chave: comunicação organizacional, Redes sociais, PMEs, Comunicação mediada por computador.

Biografia do Autor

Ever Bedoya, Universidad de Pécs

Profesional en Idiomas, Administrador de Empresas, Magister en Gerencia del Talento Humano y candidato a doctor en Administración en la Facultad de Negocios y Economía de la Universidad de Pécs (Hungría). Docente de cátedra en la Facultad de Ingeniería - Universidad de Antioquia. Miembro activo del Grupo de Investigación en Organizaciones Yachay de la Facultad de Negocios y Economía de la Universidad de Pécs.

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