Canales de comunicación mediada por computador y sus efectos en la satisfacción de la comunicación

Ever Bedoya

doi:10.33571/teuken.v12n18a10

Authors

Ever Bedoya Universidad de Pécs

DOI:

https://doi.org/10.33571/teuken.v12n18a10

Keywords:

organizational communication, social networks, SMEs, computer-mediated communication

Abstract

Social networks are channels integrated into the internal organizational communication; therefore, the current study examines the use of computer-mediated communication and its possible effect on communication satisfaction in Colombian SMEs from the service sector; it also examines the percentage in which these channels are used. The sample is 103 people from 4 Colombian SMEs. The results show that WhatsApp, the E-mail, and the institutional Intranet are the most used internal communication channels, while Instagram, Facebook, and YouTube show the lowest percentage; likewise, it is observed that the absence of computer-mediated communication does not impact the communication satisfaction. The implications are essential at this time of global health emergency when organizations have been forced to move to the home office.

Author Biography

Ever Bedoya, Universidad de Pécs

Profesional en Idiomas, Administrador de Empresas, Magister en Gerencia del Talento Humano y candidato a doctor en Administración en la Facultad de Negocios y Economía de la Universidad de Pécs (Hungría). Docente de cátedra en la Facultad de Ingeniería - Universidad de Antioquia. Miembro activo del Grupo de Investigación en Organizaciones Yachay de la Facultad de Negocios y Economía de la Universidad de Pécs.

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