Innovation Lab ... and what about that packaging?
A playful strategy for the efficient management of corporate resources
DOI:
https://doi.org/10.33571/teuken.v14n22a7Keywords:
Playful strategy, Project Based Learning, packing, creative process, university-business relationshipAbstract
Playful strategies are practices carried out in academia and industry to strengthen the learning of competencies such as challenge resolution. The Politécnico Colombiano Jaime Isaza Cadavid and the Universidad de Antioquia identify the opportunity to put into practice a playful strategy to internalize the concepts of the course "Packaging and packing", considering conditions and restrictions of the product, generating decision-making criteria, thus jointly giving rise to the "Innovation Laboratory ... and what about that packaging? The methodology starts from the theoretical-practical need in the subject, the ludic strategy is built and the execution data is analyzed. As results we have an evaluation of the participants in 4.67 of the level of teaching-learning, similarity with business realities, experiential process to solve problems, simplicity/ease of achieving objectives.
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