Motivational factors of achievement and power and its relationship with the innovative attitude of the individual
DOI:
https://doi.org/10.33571/teuken.v12n18a4Keywords:
Individual, innovative attitude, motivational factor of achievement, motivational factor of power, intrinsic factorsAbstract
There is evidence in the literature that its intrinsic factors influence the attitude adopted by individuals towards innovation. Therefore, this work aims to determine the influence of motivational factors of achievement and power on the innovative attitude of the individual. The methodological design adopted a cross-sectional quantitative approach with explanatory scope. This work collects 56 questionnaires from workers in a medium-sized company in Tampico, Tamaulipas, through a case study. It applies a multiple regression method that showed the positive and significant influence of motivational factors of achievement and power on the innovative attitude of the individual. The results broaden the understanding of the relationship between motivational factors and the innovative attitude of the individual.
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Copyright (c) 2021 Bernardo Nahuat Román, Magda Lizet Ochoa Hernández, Lisette Farah Simón
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