Alpízar-Mora Effect: Three-dimensional analysis of political communication applied in the Costa Rican elections.
DOI:
https://doi.org/10.33571/teuken.v12n19a9Keywords:
public administration, political communication, Costa Rica, electionsAbstract
This paper proposes an analysis of political communication in the relations between candidates, citizens, and the Public Administration, to determine the factors that foresee management changes and to establish a frame of reference in the examination of public communications through three dimensions: depth, incidence, and limits, which are studied in a given time and their interaction is called the Alpízar-Mora Effect. This effect arises from the analysis of the technical gaps in the political discourse —identified during the electoral process in Costa Rica for the presidential period 2018-2022 through qualitative research— and it contributes to the discussion and evaluation of political communication. As a result, the authors propose factors, variables, and questions to analyze in three dimensions the coherence between the political discourse and the strategic planning of the Government.
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Copyright (c) 2021 Esteban O. Mora Martínez , Claudio Alpízar Otoya
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