ENGINEERING IN SOCIAL COMMUNICATION OF AESTHETIC EXPERIENCE OF ROCK AND JAZZ. Exploring the configuration of contemporary life through music

Abstract

The text is divided into five parts. The first one is devoted to a constructive definition of aesthetics and its relation to social life. Aesthetics understood as the articulation of everyday life with multiple and diverse, in the figure of the sensible-cognitive experience of the particular in the context of complexity. The second one presents in summary form a roadmap of Engineering in Social Communication. Not whole model, only a summary with the emphasis on the configuration of the communication systems, the concrete forms of social life in everyday situations in the present, linking information systems, presets that come from the past. The third part explores the relationship between aesthetics presented at the first point and Engineering in Social Communication presented in the second point. The aesthetic experience is lived in the present, it is a form of communication systems. It depends on the configuration of situations livable and lived the shape and strength of the aesthetic experience. The fourth part proposes a synthetic scheme for the development of rock and jazz in the contemporary world, particularly in Mexico. The rock has been a presence more popular because is more simple and direct, jazz is more complex, more dense in the aesthetic experience. In Mexico the rock has had a presence that was very exhausted in a situation of extreme excitement and rebellious simple. Jazz has not developed in Mexico by requiring a complex formation, and a complex joint with social life. In the fifth part of the article is presented the thesis of the constructive differences of aesthetics of jazz and rock, the first one more complex and articulator, the second one more simple and kilter. Jazz makes more complex social life, rock more simple it. Jazz requires of a complex care and empathy with the musical situation and with the context that articulates it. The rock requires minimal attention, empathy is simple and sometimes it is not needed, it is only individual consumption. They are different forms of music are different forms of experience in live, are ways of making sense and empathy different.into society of learning and intelligence.