REVIEW OF BOOK BY ELISEO VERÓN: The Social Semiosis 2. Ideas, moments, interpretations

Abstract

As people say in Spain, Eliseo Verón is one of the intellectual with the “best fitted head” of his generation. It is not enough, because in his generation excel thinkers as Umberto Eco, Pierre Bourdieu, Jesús Martín Barbero and a few more heavy weights. ¿What could we say about of Verón at this point? ¿Doesn’t he has thirty years old and had translated to Castilian the Structural Anthropology by Lévi-Strauss? ¿That introduced structuralism and semiotics in Argentina, and then to the rest of Latin America? That is one of the most cited authors in careers of communication in Argentina? That has developed fundamental categories and models to understand the semiotic functioning of societies and processes of mediation?

In brief: The Social Semiosis 2. Ideas, moments, interpretants is a fundamental book for understanding the work of Veron, see its theoretical roots thoroughly, review the history of mediations and identify an analytical model that can potentially be applied to any semiotic process. Much of his reflections beyond the scope of the media and presented as an ideal place to investigate, for example, the evolution of other technologies.