El desempeño de pequeños negocios desde las estrategias competitivas y de manufactura: Un estudio empírico en Oajaca, Méjico

Hugo Granados Echegoyen; Arcelia Toledo López

Authors

Hugo Granados Echegoyen Instituto Politécnico Nacional de México
Arcelia Toledo López Instituto Politécnico Nacional de México

Keywords:

financial performance, small business, differentiation, flexibility, delivery

Abstract

The majority of Business performance studies are developed in an economic context different from emerging ones. This study analyzes the relationship between manufacturing and competitive strategies, and how they affect small businesses’ performance located in Oaxaca, Mexico. Data from forty pottery businesses of San Bartolo Coyotepec, Oaxaca are analyzed. It was found that manufacturing strategies of flexibility and delivery are associated with the competitive strategy of differentiation, whereas, cost leadership had no significant associations. Moreover, the competitive strategy of differentiation was the most influential on performance while manufacturing strategies play a partial mediating effect. Strategic alternatives derived from the analysis of an economic emerging and subsistence context.

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Author Biographies

Hugo Granados Echegoyen, Instituto Politécnico Nacional de México

Economista, Magíster en Ciencias para la conservación y aprovechamiento de recursos naturales, Candidato a doctor del Instituto Politécnico Nacional de México, unidad CIIDIR-Oaxaca, Academia de Administración de Recursos Naturales.

Arcelia Toledo López, Instituto Politécnico Nacional de México

Arcelia Toledo-López es Doctora en Filosofía en Administración, por EGADE Business School, Campus Monterrey, Méjico. Docente de tiempo completo e investigadora del Instituto Politécnico Nacional de México, unidad CIIDIR-Oajaca, Miembro del Sistema Nacional de Investigadores nivel 1 (SNI I). Academia de Recursos Naturales.

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