Reactivation of rural tourism post quarantine 2020: ICT and adaptations implemented by entrepreneurs
DOI:
https://doi.org/10.33571/revinterseccion.v2n4a6Keywords:
Safe tourism, rural tourism, tourism protocols, sustainable developmentAbstract
Rural tourism in Argentina adjusted the proposals for the post-COVID19 reopening through its most powerful instruments: the enhancement of heritage, the customized attention, the networking, and the capacity to make possible an extraordinary experience in natural environments. One of the great challenges of the sector was to be known by these “new tourists” who -due to the impossibility of traveling abroad and/or to other provinces- were linked to the proposals for the first time. It can be observed that customized attention was maintained by the entrepreneurial family itself, a distinctive feature of small and medium-scale rural tourism proposals in Argentina. WhatsApp became a daily tool for management and for providing quick answers to queries. The QR codes incorporation facilitates access to information and the dynamics between the parties. Regarding promotion and loyalty strategies, the social networks Instagram and Facebook were the most used.
Article Metrics
Abstract: 576 PDF (Español (España)): 282PlumX metrics
References
Amboage, E. S. (2015). El turismo 2.0. un nuevo modelo de promoción turística*.Luciérnaga Comunicación, 3(6), 44-51. Recuperado a partir de https://revistas.elpoli.edu.co/index.php/luc/article/view/278
Gallo, G., & Peralta, J. (2018). Turismo Rural Comunitario: Valoración de saberes e identidad local. Buenos Aires: Editorial Académica Española (EAE).
Gallo, G., Dellamónica, Colonnella, Guastavino (2020). Turismo Rural. Recomendaciones para la futura reactivación de la actividad en el contexto pos-pandemia. CAME, INTA y Min. De Agricultura GyP. Recuperado de https://bit.ly/TRprevencion
Ministerio de Turismo y Deportes de la Nación (2020). Protocolo COVID 19 para prestadores turísticos, Anexo Turismo Rural. Julio, 2020. https://www.argentina.gob.ar/sites/default/files/anexo_turismo_rural.pdf
OMT. (2020). Las cifras de turistas internacionales podrían caer un 60-80% en 2020. Recuperado 8 de mayo de 2020, de https://www.unwto.org/es/news/covid-19-las-cifras-de-turistas-internacionales-podrian-caer-un-60-80-en-2020
Singerman & Makón. (2020). Consumo y Turismo Post Coronavirus. https://doi.org/10.1017/CBO9781107415324.004
UNWTO (2014). Handbook on E-marketing for Tourism Destinations. Usina Turística. (2020). Perfil del nuevo «Turista 1.9». Recuperado de https://usinaturistica. blogspot.com/2020/05/perfil-del-nuevo-turista-19.html
Varisco, C. A. (2016). Turismo Rural: Propuesta Metodológica para un Enfoque Sistémico. Revista Pasos, 14(1), 153-167.
