The user in the design of products and services
Authors
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Leidy Carolina Soto Cárdenas
Universidad Pontificia Bolivariana
https://orcid.org/0000-0001-9411-3994
DOI:
https://doi.org/10.33571/revinterseccion.v2n4a5Keywords:
User, customer journey, persotype, design, packaging, customer, servicesAbstract
When we refer to the “user” we allude to that person who makes use of a device for a specific function. It is necessary that the user is aware that what he is doing has a logical and specific purpose, in the first instance, the term is generic and limited to describe the action of a person who uses something. This article enquires, how should the user concept be defined for a designer? To that end, it deals with what experiences and emotions mean, customer journey, the persotype and packaging experience design.
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References
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