The user in the design of products and services Authors Leidy Carolina Soto Cárdenas Universidad Pontificia Bolivariana https://orcid.org/0000-0001-9411-3994 DOI: https://doi.org/10.33571/revinterseccion.v2n4a5 Keywords: User, customer journey, persotype, design, packaging, customer, services Abstract When we refer to the “user” we allude to that person who makes use of a device for a specific function. It is necessary that the user is aware that what he is doing has a logical and specific purpose, in the first instance, the term is generic and limited to describe the action of a person who uses something. This article enquires, how should the user concept be defined for a designer? To that end, it deals with what experiences and emotions mean, customer journey, the persotype and packaging experience design. Article Metrics Abstract: 519 PDF (Español (España)): 331 PlumX metrics Author Biography Leidy Carolina Soto Cárdenas, Universidad Pontificia Bolivariana Diseñadora Industrial y Diseñadora de Vestuario de la Universidad Pontificia Bolivariana – Sede Medellín. References A. Solórzano, M. Uribe, M. González. Santiago de Cali, Julio de (2013). Diseño y producto. Facultad de Artes Integradas Universidad del Valle. Plancha para impronta No. 4. F. Pucillo and G. Cascini. (2014) . A framework for user experience, needs and affordances. Elsevier Ltd. G. Zomerdijk, Leonieke, Voss, Chris (2010). Service Design for Experience-Centri Services. Journal of Service Research - J SERV RES. VL - 13. https://www.larepublica.co/globoeconomia/e-commerce-ha-crecido-mas-de-300-en-latinoamerica-en-medio-de-la-pandemia-3000424. M. Moral, M. Alles. (2012). Nuevas Tendencias Del Marketing: El Marketing Experiencial. Entelequia. Revista interdisciplinar –Núm. 14.Disponible en: https://www.researchgate.net/profile/Maria-Teresa-Alles/publication/243056539_El_marketing_experiencial_antecedentes_y_estado_actual_de_la_investigacion/links/0deec538359e2019a3000000/El-marketing-experiencial-antecedentes-y-estado-actual-de-la-investigacion.pdf R. Mugge, J. P.L. Schoormans, H. Schifferstein. (2008). Product Attachment: Design Strategies To Stimulate The Emotional Bonding To Products. Elsevier Ltd. Disponible en: https://www.academia.edu/14973255/Product_attachment_Design_strategies_to_stimulate_the_emotional_bonding_to_products Data Elevates The Customer Experience (2016). Disponible en: https://www.sas.com/content/dam/SAS/en_us/doc/whitepaper2/forbes-data-elevates-customer-experience-108235.pdf Downloads PDF (Español (España)) Published 2021-01-25 How to Cite Soto Cárdenas, L. C. (2021). The user in the design of products and services. Revista Intersección. , 2(4), 63–71. https://doi.org/10.33571/revinterseccion.v2n4a5 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Vol. 2 No. 4 (2021): Enero-Junio Section Foto Ensayos
