What do foreigners do in Medellín? Focus Group

Abstract

The article introduces the process and results of the focus group conducted to generate information about the experiences of foreigners in Medellin city. The technique was conducted by students of the Technology in Event Production of the Politécnico Colombiano Jaime Isaza Cadavid, in the Seminar of applied research. The findings show foreigners come to Medellin for academic exchange, also they look for business opportunities, vacations, work, and romance. They all like to travel to nearby municipalities and enjoy adventures in the city. The event they remember the most is the
Flower Fair; in addition, they like to attend sporting events such as soccer and basketball, they also attend parties in bars. They would like more offering of outdoor urban cultural activities.